MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_01CBDE7B.CA92C0B0" 此文档为“单个文件网页”,也称为“Web 档案”文件。如果您看到此消息,但是您的浏览器或编辑器不支持“Web 档案”文件。请下载支持“Web 档案”的浏览器,如 Windows? Internet Explorer?。 ------=_NextPart_01CBDE7B.CA92C0B0 Content-Location: file:///C:/B1341E43/doc.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" 中国动漫产业发展深度研究报告(2008)

中国动漫产业发展深度研究报告(2008) =

报告目&= #24405;及图表目录

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智研数据研究中心 &#= 32534;制


一、 报&= #21578;报价

中国动漫产业发展深度研究报告(2008)信息及时,资料详&#= 23454;,指导性强,具有?= 20;家,独到,独特的优= 势。旨在帮助客户掌= 5569;区域经济趋势,获?= 1;优质客户信息,准确&= #12289;全面、迅速了解目= 069;行业发展动向,从而= ;提升工作效率和效果&#= 65292;是把握企业战略发ì= 37;定位不可或缺的重要= 决策依据。 =

报告详细#= 775;问地址://www.compuke.net/b/youxi/6584775K6W.html

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报= ;告说明、目录及图表&#= 30446;录详见第二部分。 =


二、 说&= #26126;、目录、图表目录

中国动漫产业发展深度研究报告(2008) 内容介绍:

  【报告形式】动态研究报告(现成报告内容+客户指定内容+现时内容)

  【报告作者】产业发展研究课题组

  【报告提示】据相关统计数据,全球数字内容产业产值已经突破4万亿美元,与游戏、动画产业相关的衍生产品产值是数字内容产业产值的2-3倍。而中国的动漫产业刚刚兴起,市场容量至少有1000亿元人民币,同时还有3.67亿未成年人,他们是动漫产业潜在的消费群体的一部分。同样,有关部门对京、沪、穗三大城市有关动漫产品消费的调查也表明,每年由14-30岁城市青年创下的消费额,即可超过100亿元发展中的主要问题

  3.4.1原创动漫作品问题

  3.4.2目标市场定位问题

  3.4.3资金问题

  3.4.4版权问题

  3.4.5人才问题

  3.4.6产业链延伸问题

  3.5中国动漫产业发展前景分析

  3.5.1市场潜力分析

  3.5.2政策支持分析

  3.5.3政府扶持分析

  3.5.4教育保障分析

4.国际动漫产业发展模式借鉴及其创意比较

  4.1美日韩动漫产业的发展模式及其借鉴

  4.1.1美国动漫产业发展模式分析

  4.1.2日本动漫产业发展模式分析

  4.1.3韩国动漫产业发展模式分析

  4.1.4经验借鉴及其启示

  4.2国际动漫产业与我国动漫产业的创意比较

  4.2.1国际动漫产业的设计创意分析

  4.2.2亚洲动漫产业的设计创意分析

  4.2.3中国动漫产业的设计创意分析

5.中国动漫产业发展策略研究

  5.1动漫产业资源整合策略

  5.2动漫产业E化策略

  5.3动漫作品吸引受众的策略

  5.4培育动漫品牌的策略

  5.5动漫产业的经营策略

  5.6动漫产业的创意开发策略

6.加快中国动漫产业发展的建议

  6.1立足文化资源打造精品动漫

  6.2坚持基于市场的创新理念

  6.3完善产业链条

  6.4发挥政府职能,促进产业健康发展

  6.4.1明确产业定位,坚持政策导向

  6.4.2设立职能机构,加强指导监管

  6.4.3利用金融手段,扶持动漫产业

  6.4.4行使行政手段,支持动漫产业

7.结论

报?= 8;详细访问地址://www.compuke.net/b/youxi/6584775K6W.html

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