Report Name: Research Report On China Cosmetics Market, 2004

Report Name: Research Report On China Cosmetics Market, 2004 内容介绍：

　　The Chapter 1 the analysis of relevant concept of cosmetics trade and trade characteristic

　　1.1 Definition of the cosmetics

　　1.2 two Classification of the cosmetics

　　The Chapter 2 the basic state of cosmetics trade development of our country

　　2.1 Trade policy environment and restriction

　　2.2 Main characteristic of cosmetics market of our country

　　2.2.1 On cosmetics consuming, eastern area has a leading position, while central and western area has high increasing trend

　　2.2.2 the consuming groups are strengthening constantly, the consumption pattern of 2.2.4 stage construction takes shape basically

　　2.2.3 the famous-brand effect appears day by day on the market, resident's level of consumption, consumption grade are promoted year by year

　　2.2.4 the price of cosmetics of our country is steady while dropping

　　2.2.5 foreign brand occupies the leading position

　　2.2.6 the outstanding national brand rises

　　2.2.7 the market competition is aggravated

　　2.2.8 the market and category sectionalization

　　The Chapter 3 Supply analysis of cosmetics market

　　3.1 the whole state of cosmetics market supplies

　　3.1.1 situation of trade output value

　　3.1.2 the number and structure of enterprises in supplying trade

　　3.1.3 income from sales and the increase situation of profit

　　3.1.4 regional distribution situation

　　3.1.5 the operation of trade capital and the analysis of economic benefits

　　3.1.6 structure of trade supply

　　3.1.7 the price of market supply

　　3.1.8 regional supply situation

　　3.1.9 the national trade adjustment and market supply

　　3.2 the supply analysis of main subdividing market of cosmetics

　　3.2.1 supply analysis of skin care products market

　　3.2.2 the supply analysis of hair articles market

　　3.2.3 supply analysis of product market of color make-up

　　The Chapter 4 the cosmetics market demand analysis of our country

　　4.1 overall sales condition and tend of cosmetics market of our country

　　4.1.1 population size of cosmetics market of our country

　　4.1.2 the retails situation of cosmetics market in our country

　　4.1.3 regional sales situation

　　4.1.4 the sales situation of cosmetics market of our country

　　4.2 the sales situation of cosmetics subdividing market of our country

　　4.2.1 sales situation of skin care products market

　　4.2.2 sales state of hair articles

　　4.2.3 market sales state of color make-up cosmetics

　　4.3 three constructer analysis of cosmetics consumers in our country

　　4.3.1 woman

　　4.3.2 man

　　4.3.3 children

　　4.3.4 old people

　　4.4 Main characteristic of consumer market of cosmetics of our country

　　4.4.1 the whole consumer market is changed to the development-oriented , enjoying type from the surviving type

　　4.4.2 income and use of the cosmetics are inseparable, consumers with competent income, the proportion of skin care products is higher too

　　4.4.3 the clean skin care products brand has already been rooted in the hearts of the people

　　4.4.4 choose skin care products: mainly see from the result

　　4.4.5 the brand region characteristic is obvious, the penetrance in every city has nearly exceeded 50%

　　4.4.6 the question cared most: Anti-aging

　　4.4.7 1/3 women have changed cleaning cosmetics brand in one year

　　Chapter 5 analysis of cosmetics imports and exports in our country

　　5.1 Cosmetics imports and exports situation in our country in

　　5.2 Cosmetics imports and exports situation of our country in

　　The Chapter 6 Competition Pattern in Chinese Cosmetics Market Segmentations

　　6.1 The general structure of Chinese cosmetics market

　　6.1.1 The regional structure of Chinese cosmetics market

　　6.1.2 The ownership structure and relative market shares

　　6.1.3 The list of brands in Chinese cosmetics market in terms of several indicators

　　6.2 an analysis of the competition condition in hair products market

　　6.2.1 The development process of hair products market

　　6.2.2 The general competition situation in Chinese hair products market

　　6.3 An analysis of the competition situation in skincare products market

　　6.3.1 The development process of skincare products market

　　6.3.2 The general competition situation in Chinese skincare market

　　6.3.3 An analysis of the brand competition in skincare market

　　6.4 An analysis of the competition situation in color cosmetics market

　　6.4.1 The development process of color cosmetics market

　　6.4.2 The general competition situation in color cosmetics market

　　6.4.3 An analysis of the brands competition in color cosmetics market

　　Chapter 7 an Analysis of Major Foreign Cosmetics Companies

　　7.1 French L’Oreal Group

　　7.1.1 The profile of the French L’Oreal Group

　　7.1.2 The development process of L’Oreal in China

　　7.1.3 Brands

　　7.1.4 The development strategy in China

　　7.1.6 The financial position statement of Suzhou Shangmei-L’Oreal(China) Co., Ltd

　　7.2 Procter & Gamble

　　7.2.1 The background of the company

　　7.2.2 The development process of P&G in China

　　7.2.3 Business scope

　　7.2.4 The development strategy of P&G in China

　　7.2.5 Operational characters

　　7.2.6 The financial position statement of P&G in China

　　7.3 American Amway

　　7.3.1 The company background

　　7.3.2 American Amway in China

　　7.3.3 Products

　　7.3.4 Development strategy in China

　　7.3.5 The financial situation of Amway (China)

　　7.4 American AVON

　　7.4.1 The background of AVON

　　7.4.2 The development process in China

　　7.4.3 Business scope

　　7.4.4 Development strategy in China

　　7.4.4 The financial position statement of AVON (China)

　　7.5 Japanese Shiseido

　　7.5.1The background of the company

　　7.5.2 The development process in China

　　7.5.3 products marketed

　　7.5.4 The development strategy in China

　　7.5.5 The financial position statement of Shiseido LiYuan Cosmetics Co., Ltd

　　Chapter 8 an Analysis of Major Cosmetics Companies in Domestic Market

　　8.1 Shanghai Jiahua

　　8.1.1 The background of the company

　　8.1.2 Products

　　8.1.2 The financial position statement of Shanghai JaHwa

　　8.2 Beijing Sanlu Factory

　　8.2.1 The background of the company

　　8.2.2 Products

　　8.3 Hubei Cbons Group

　　8.3.1 the background of the company

　　8.3.2 Products

　　8.3.2 The financial position of Cbons Group

　　Table Of Contents

　　Table 1 Total output value of cosmetics trade of our country from 1985 to 2003 (unit: hundred million Yuan)

　　Table 2 the number changes of cosmetics enterprise of our country over the years

　　Table 3 the number statistics of the enterprises of our country reaching 5 million of sales amounts from 1995 to

　　Table 4 Major indicators of cosmetics enterprises according to the economic type (2002)

　　Table 5 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in 2003 Unit: thousand Yuan

　　Table 6 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in the first half of 2004 Unit: thousand Yuan

　　Table 7 the income from sales income and profit increasing of cosmetics trade from 2002 and the first half of 2004 Unit: thousand Yuan

　　Table 8 trends Situation picture of growth in sale income of cosmetics trade between 2002 and the first half of

　　Table 9 trends Situation picture of growth in profit of cosmetics trade between 2002 and the first half of

　　Table 10 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in 2003 Unit: thousand Yuan

　　Table 11 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in the first half of 2003 and the first half of 2004 Unit: thousand Yuan

　　Table 12 growth situation in sales income and profit of different size of enterprises in 2002 and 2003 Unit: thousand Yuan

　　Table 13 growth situation in sales income and profit of different size of enterprises in the first half of

　　Table 14 growth situation in sales income and profit of different region of enterprises in cosmetics trade in the first half of

　　Table 15 proportional picture of sales income of different region of enterprises in cosmetics trade in the first half of

　　Table 16 proportional picture of profit of different region of enterprises in cosmetics trade in the first half of

　　Table 17 Asset-liability ratios of cosmetics manufacturing industry from 1998 and

　　Table 18 the form of cost expenses of cosmetics manufacturing industry from 1998 to

　　Table 19 Total profits of cosmetics manufacturing industry from 1998 to

　　Table 20 the comparing pictures of assets profit rate and sales profit rate of cosmetics manufacturing industry from 2001 to

　　Table 21 sales amount and increasement of five different classes of skin care products（Unit：Million Yuan）

　　Table 22 Proportion form of variety of cosmetics of our country in

　　Table 23 the market supply price of parts cosmetics

　　Table 24 our country’s cosmetics sales situation of the divided region in

　　Table 25 Concentration degree of shampoos market

　　Table 26 tables of annual cosmetics sales amount in our country from 1985 to 2003 (unit: hundred million Yuan)

　　Table 27 Broken line picture of growth rate of cosmetics sales amount in our country from 1985 to

　　Table 28 Retail sales of national cosmetics market from 1996 to 2003 ( Unit: hundred million Yuan)

　　Table 29 The statistics of sales amount of skin care products market of our country from 1997 to 2002 ( unit: million Yuan)

　　Table 30 the situation of national sales of skin care products from 2000 to

　　Table 31 share of sales amount of skin care products categorized market from 2000 to

　　Table 32 Main marketing channel state of skin care products market from 2000 to 2002 (the share of sales amount)

　　Table 33 the main brand of skin care products market ranked in from 2000 to 2002 (the share of sales amount)

　　Table 34 sales situations of skin care products for body parts from 2000 to

　　Table 35 market segments of skin care products for body parts from 2000 to 2001 (1 ) (sales amount )

　　Table 36 market segments of skin care products for body parts from 2000 to 2001 (2) (sales amount)

　　Table 37 the main channel development of skin care products for body parts from 2000 to 2002 (sales amount)

　　Table 38 The main brand list of skin care products for body parts from 2000 to 2002 (sales amount)

　　Table 39 sales situations of eyes category skin care products from 2000 to

　　Table 40 Eyes category skin care products market segments state from 2000 to 2002 (sales amount)

　　Table 41 Main development channel state of eyes category skin care products from 2000 to 2002 (Sales Amount)

　　Table 42 the main rank list of eyes category skin care products from 2000-2002 (Sales Amount)

　　Table 43 sales states of skin care products for face from 2000 to

　　Table 44 Face skin care products market segments state from 2000 to 2002 (Sales Amount)

　　Table 45 main state of development channel of face skin care products from 2000 to 2002 (Sales Amount)

　　Table 46 main ranks of face skin care products from 2000 to 2002 (Sales Amount)

　　Table 47 sales states of skin care products of hand category from 2000 to

　　Table 48 segment states of skin care products of hand category from 2000 to 2002（Sales Amount）

　　Table 49 Main development channel state of hand category skin care products from 2000 to 2002 (Sales Amount)

　　Table 50 main ranks of hand skin care products from 2000 to 2002 (Sales Amount)

　　Table 51 sales states of lipstick category from 2001 to

　　Table 52 segment states of skin care products of lipstick category from 2001 to 2002（Sales Amount）

　　Table 53 Main development channel state of lipstick products from 2001 to 2002 (Sales Amount)

　　Table 54 main ranks of lipstick products from 2001 to 2002 (Sales Amount)

　　Table 55 diversified picture of hair articles in our country from 1997 to

　　Table 56 sales states of shampoo from 2000 to

　　Table 57 segment states of shampoo from 2000 to 2002（Sales Amount）

　　Table 58 Main development channel state of shampoo market from 2000 to 2002 (Sales Amount)

　　Table 59 main ranks of shampoo from 2000 to 2002 (accumulative share of sales amount)

　　Table 60 sales states of 2 in 1 shampoo from 2000 to

　　Table 61 market segments of 2 in 1 shampoo from 2000 to 2001 (sales amount)

　　Table 62 Main development channel state of 2 in 1 shampoo from 2000 to 2002 (Sales Amount)

　　Table 63 main ranks of 2 in 1 shampoo from 2000 to 2002 (accumulative share of sales amount)

　　Table 64 sales states of ordinary shampoo from 2000 to

　　Table 65 market segments of ordinary shampoo from 2000 to 2002 (sales amount)

　　Table 66 Main development channel state of ordinary shampoo from 2000 to 2002 (Sales Amount)

　　Table 67 main ranks of ordinary shampoo from 2000 to 2002 (accumulative share of sales amount)

　　Table 68 sales states of hair tonic from 2000 to

　　Table 69 market segments of hair tonic from 2000 to 2002 (sales amount)

　　Table 70 Main development channel state of hair tonic from 2000 to 2002 (Sales Amount)

　　Table 71 main ranks of hair tonic from 2000 to 2002 (accumulative share of sales amount)

　　Table 72 sales states of hair design products from 2000 to

　　Table 73 market segments of hair design products from 2000 to 2002 (sales amount)

　　Table 74 Main development channel state of hair design from 2000 to 2002 (Sales Amount)

　　Table 75 main ranks of hair design from 2000 to 2002 (accumulative share of sales amount)

　　Table 76 sales states of Li products from 2000 to

　　Table 77 Main development channel state of Li products from 2000 to 2002 (sales amount)

　　Table 78 main ranks of Li from 2000 to 2002 (accumulative share of sales amount)

　　Table 79 sales states of design ink / hair spray products from 2000 to

　　Table 80 Main development channel state of design ink / hair spray products from 2000 to 2002 (sales amount)

　　Table 81 main ranks of design ink / hair spray products from 2000 to 2002 (accumulative share of sales amount )

　　Table 82 sales states of Mousse from 2000 to

　　Table 83 Main development channel state of Mousse from 2000 to 2002 (sales amount)

　　Table 84 main ranks of Mousse from 2000 to 2002 (accumulative share of sales amount)

　　Table 85 sales states of oil from 2000 to

　　Table 86 Main development channel state of oil from 2000 to 2002 (sales amount)

　　Table 87 main ranks of oil from 2000 to 2002 (accumulative share of sales amount)

　　Table 88 sales changing picture of our country’s color make-up cosmetics (hundred million Yuan) from 1997 to

　　Table 89 the proportion of cosmetics using women in four cities(%)

　　Table 90 the proportion of women of different age brackets using skin care products

　　Table 91 Penetrance and TGI in every age bracket of different series of skin care products using

　　Table 92 the relation between ages and cosmetics brands

　　Table 93 using proportion of various kinds skin care products of different age women %

　　Table 94 using state of eye cream in women of different age%

　　Table 95 the relation of consumer income and cosmetics brand choice

　　Table 96 different family women of monthly income, every year average cost at skin care products(Unit:Yuan)

　　Table 97 1990-2003 per capita consumption sketch maps of Chinese cosmetics market (Unit: Yuan)

　　Table 98 Comparison of Chinese, American, Japanese per capita cosmetics consumption (Unit. Yuan)

　　Table 99 the proportion of difference incomes women use of the cosmetics (%)

　　Table 100 brand popularity of the clean skin care cosmetics

　　Table 101 Rank of the brand of skin care products that women like

　　Table 102 comparsion of brand rate of utilization and like rating in four cities

　　Table 103 the factor of influences women buying cosmetics

　　Table 104 different main indexes of scope of brand popularity of skin care of city (Fs ) are distributed differently

　　Table 105 distrubition of rate of utilization (U1 ) of of most frequently used brand in different city is distributed

　　Table 106 distribution of rate of utilization (U2 ) of most frequently using brand in different city is distributed

　　Table 107 women’s most caring fuction of cosmetics in different ciites (percentage %)

　　Table 108 cosmetics imports and exports situation of our country in 2002 (January - June)

　　Table 109 cosmetics monthly import volume comparsion between 2002 and

　　Table 110 Pie chart of distribution of total sales revenue in Chinese cosmetics market in

　　Table 111 the enterprises ownership structure of Chinese cosmetics industry

　　Table 112 The list of top 10 domestic cosmetics brands in

　　Table 113 The list of top 10 domestic skincare brands in

　　Table 114 The list of top 10 domestic shampoo brands in

　　Table 115 The list of basic indicators in cosmetics industry in

　　Table 116 The list of basic indicators in shampoo industry in

　　Table 117 The list of basic indicators in cleansing products industry in

　　Table 118 The list of basic indicators in skin moisturizers industry in

　　Table 119 An analysis of the brand awareness in shampoo market

　　Table 120 The table of market share in Chinese shampoo market in

　　Table 121 The market situation of major shampoo brands in large retailing businesses all over the country in

　　Table 122 the list of brands by market share in shampoo market in

　　Table 123 the market penetration of shampoo brands

　　Table 124 The table of market shares of hair care products brands in

　　Table 125 The market share of major hair products brands in large retailing businesses in

　　Table 126 The top 30 in Chinese skincare products market in terms of market share in

　　Table 127 The situation of major skincare products brands in large retailing businesses all over the country in

　　Table 128 The market share of major brands in the color cosmetics market in

　　Table 129 The situation of major beauty products brands in large retailing businesses in

　　Table 130 The top 10 famous joint venture cosmetics enterprises in China

　　Table 131 sale revenues of L’ Oreal Group during 1999-2003 (US$ 0.1billion)

　　Table 132 profit of L’ Oreal Group during 1999-2003 (US$ 0.1billion)

　　Table 133 The balance sheet and income statement of Suzhou Beautycos International Co., LTD in 2002，2003 and the first half of year

　　Table 134 the sales revenue and profit by P&G from 2000 to

　　Table 135 companies invested by P&G in China

　　Table 136 Products marketed by P&G in China

　　Table 137 Pantene products series

　　Table 138 The balance sheet and income statement of Procter & Gamble (Tianjin) Co., Ltd. in 2002 and

　　Table 139 The balance sheet and income statement of Procter & Gamble (Tianjin) Industrial Co., Ltd. in 2002, 2003 and the 1st half of

　　Table 140 The balance sheet and income statement of Procter & Gamble (Guangzhou) Co., Ltd. in 2002,

　　Table 141 the sales revenues of Amway (China) Co. Limited from 1997 to

　　Table 142 The balance sheet and income statement of Amway (China) in 2002, 2003 and the 1st half of

　　Table 143 The balance sheet and income statement of AVON (China) in 2002, 2003 and the 1st half of

　　Table 144 The sales revenue in world market and in China from 2000 to

　　Table 145 The balance sheet and income statement of Shiseido LiYuan Cosmetics Co., Ltd

　　Table 146 The sales revenue of Shanghai JaHwa from 1992 to 2003 (Unit: RMB 0.1 billion Yuan)

　　Table 147 The balance sheet and income statement of Shanghai JaHwa (Haikou) Co., Ltd. in

　　Table 148 The balance sheet and income statement of Shanghai JaHwa United Co., Ltd. in 2002, 2003 and the 1st half of

　　Table 149 The balance sheet and income statement of Shanghai JaHwa (Dalian) Co., Ltd. in

　　Table 150 The sales revenue of Beijing Sanlu Factory from 1993 to

　　Table 151 The sales revenue of Cbons Group from 2000 to

　　Table 152 The balance sheet and income statement of Guangzhou Cbons Fine Chemical Co. Ltd

　　Table 153 The balance sheet and income statement of Hubei Cbons Co. Ltd. in 2002, 2003 and the 1st half of