Research Report On China Hygienical Product Market

[b]Research Report On China Hygienical Product Market 内容介绍：[/b] 　　CONTENTS 　　The Chapter 1 The market development of Chinese Hygienical products trade 　　1.1 six stages of the development of Chinese Hygienical products trade 　　1.1.1 stage of rising 　　1.1.2 high speed developing stage 　　1.1.3 steady developing stage 　　1.1.4 climax stage 　　1.1.5 sharply gliding stage 　　1.1.6 adjusting and recovering stage 　　1.2 current situation of Chinese Hygienical products market 　　1.2.1 sales volume of Chinese Hygienical products over the years 　　1.2.1 analysis of life cycle of Chinese health product trade 　　1.2.3 the potential market scale of Chinese Hygienical products market 　　1.2.4 main characteristic of Chinese Hygienical products manufacturing enterprise 　　1.3 the review of Chinese Hygienical products trade in 　　1.3.1 marginal benefit dropping down makes there is scale uneconomical 　　1.3.2-leading enterprises are suffering. The external capital entered in scale 　　1.3.3 the changes of the marketing way of health product 　　1.3.4 the innovation plan of the products becomes the main competition way to gain marketing share 　　1.3.5 the remarkable change has taken place with the communication way with consumers 　　1.3.6 the arrival of datumization marketing 　　1.3.7 terminal station interception shows powerful strength 　　The Chapter 2 The consumer behavior analysis of Hygienical products 　　2.1 the comparing analysis of consumers in nine big cities 　　2.1.1 comparision of affecting factor 　　2.1.2 category of the most eating Hygienical products 　　2.1.3 the most frequent eating occasion 　　2.1.4 eating frequency comparision 　　2.1.5 consuming habit comparision of health product brand in nine big cities 　　2.2 the research of Beijing consumer 　　2.2.1 the analysis of factors which affect consumers’ buying 　　(1) The factor should be considered when choosing Hygienical products 　　2.2.2 distribution map of great consumers of different income, age and sex 　　2.2.3 brand consuming habit, brand perfect degree and real brand rank 　　2.2.4 the eating frequency of consumers in different ages and different income 　　(1) The eating frequency of consumers in different ages 　　2.3 the research of Shanghai consumer 　　2.3.1 the analysis of factors which affect consumers’ buying 　　(1) The factor should be considered when choosing Hygienical products 　　2.3.2 distribution map of great consumers of different income, age and sex 　　2.3.3 brand consuming habit, brand perfect degree and real brand rank 　　2.3.4 the eating frequency of consumers in different ages and different income 　　(1) The eating frequency of consumers in different ages 　　The Chapter 3 The demand situation analysis of focal Hygienical products trade divided according to age 　　3.1 health product market of children 　　3.1.1 market demand of children health product 　　3.1.2 the analysis of children consuming habit 　　3.1.3 the analysis of children consuming habit 　　3.1.4 the break through should be made for children health product market 　　3.2 health product market of elderly peple 　　3.2.1 market of elderly is the biggest share of health product market 　　3.2.2 segment of market of elderly 　　3.2.3 consuming analysis of elderly health product 　　The Chapter 4 The market of women's menopause 　　4.1 market situation of women’s menopause Hygienical products 　　4.1.1 more and more attention paid to the health care in menopause 　　4.2 women’s menopause Hygienical products 　　4.3 health product market of women in menopause 　　4.3.1 medicine for menopause is mainly estrogen 　　4.3.2 medicine for menopause changed to dispersing type competition pattern 　　4.4 the barrier of entering market 　　4.5 psychological analysis 　　4.6 trend analysis of market competition 　　4.6.1 the present situation and characteristic of market competition 　　4.6.2 the present situation and characteristic of market competition 　　4.6.3 the menopause medicine using, main and branch are neck and neck 　　4.6.4 the menopause medicine market will be divided gradually 　　4.7 leading enterprise, YST 　　4.7.1 basic situation of the company 　　4.7.2 main products and production capacity of the company 　　4.7.3 analysis of company’s operation situation 　　4.7.4 analysis of company’s advantage product, Duo’er Capulse 　　4.8 market promotion suggestion 　　1. Brand is more important than product 　　The Chapter 5 The market of calcium supplyment Hygienical products 　　5.1 market situation of calcium supplyment Hygienical products 　　5.1.1 market demand scale 　　5.1.2 scale increase of calcium enriching market 　　5.1.3 analysis of the characteristic of main market 　　5.1.4 three factors make the low price products sold best 　　5.2 market situation of calcium supplyment Hygienical products 　　5.2.1 market competition 　　5.2.2 market performance of main brands from 2001 to 　　5.2.3 new market competiton strategy 　　5.3 enterprise in advantage-WYETH-BT Pharmaceutical Co.Ltd 　　5.3.1 brief introduction of the company 　　5.3.2 market performance of tbe main products of the company 　　5.3.3 the finacial analysis of the company 　　The Chapter 6 The market of vitamin Hygienical products 　　6.1 market situation of vitamin Hygienical products 　　6.1.1 vitamin market overview 　　6.1.2 the growth situation of Hygienical products in 　　6.1.3 the competition situation and present situation of vitamin market in Shanghai in 　　6.2 market situation of multivitamin 　　6.2.1 multivitamin market is getting better and better 　　6.2.2 the output value of multivitamin in 　　6.2.3 chinese vitamiun market situation 　　6.2.4 there is still opportunity for multivitamin 　　6.3 enterprise in advantage-Hangzhou Minsheng Pharmaceutical Co.Ltd 　　6.3.1 brief introduction of the company 　　6.3.2 operating range and main products 　　6.3.3 marketing direction and marketing network 　　6.3.4 analysis of company’s operation situation 　　6.3.5 the advantage product, 21 super-vita 　　6.4 the forcest and analysis of prospect of vitamin Hygienical products 　　6.4.1 prospect forcest 　　6.4.2 suggestion of Hygienical products investment 　　The Chapter 7 The market of weight losing Hygienical products 　　7.1 preview of weight losing Hygienical products market 　　7.1.1 market capacity and potential are huge 　　7.1.2 sales volume of losing weight health product in these years 　　7.1.3 the sales growth of weight-reducing market in 　　7.1.4 the category structure of health product in our country 　　7.2 competitive situation of weight- losing Hygienical products in China 　　7.2.1 market competitive situation analysis 　　7.2.2 market performance of main products 　　7.2.3 market characteristic of weight-reducing products 　　7.3 leading enterprise, Nanjing Chang’ao Pharmacial Co.Ltd 　　7.3.1 basic information of the enterprise 　　7.3.2 production capacity and main products 　　7.3.3 analysis of company’s finacial situation 　　7.3.4 analysis of main product of the company, OKIN (Sibutramine Hydrochloride Capsules) 　　The Chapter 8 The market of beauty Hygienical products 　　8.1 preview of beauty Hygienical products market 　　8.1.1 beauty Hygienical products category 　　8.1.2 sales situation and analysis of beauty Hygienical products in our country over years 　　8.1.3 market scale growth situation of beauty Hygienical products in our country in 　　8.2 analysis of market competition of beauty Hygienical products 　　8.2.1 market competition overview 　　8.2.2 market performance of main products from 2001 to 　　8.2.3 rank analysis of sales of beauty Hygienical products in 　　8.2.4 rank analysis of sales of beauty Hygienical products in 　　8.3 leading enterprise, Jian Kang Yuan Group 　　8.3.1 basic information of the enterprise 　　8.3.2 operation range and main products 　　8.3.3 the introduction of main stock control and stockholder of the enterprise 　　8.3.4 main operation and income of the enterprise 　　8.3.5 analysis of main product, Madam Oral Liquid 　　8.3.5 analysis of main product, Quiet Oral Liquid 　　8.4 the analysis and forcast of developing trend of beauty Hygienical products 　　8.4.1 analysis of developing trend 　　8.4.2 forcast of developing trend 　　Chapter 9 Brain Tonic Hegienical Product Market 　　9.1 An overview of market development 　　9.1.1 Developing process of the market 　　9.2 Analysis of market features 　　9.2.1 Brain enrichment preceding examinations worthy of exploitation 　　9.2.2 Rational marketing strategy 　　9.2.3 Technology dominates the market 　　9.2.4 Market is still at the growing stage 　　9.3 Leading Enterprise—Fu Loi 　　9.3.1 General introduction of the company 　　9.3.2 Main products of the company 　　9.3.3 Financial analysis of the company 　　9.3.4 Analysis of company’s advantageous product 　　Chapter 10 The Hygienical Products Market of Stomach and Guts Improvement 　　10.1 An Overview of the Market Development 　　10.1.1. The large demand of the market 　　10.1.2. The development of stomach ameliorative products in our country 　　10.1.3. The sales of stomach ameliorative products in our country through the years 　　10.1.4. The fact of stomach ameliorative products in our country increasing in 　　Data source: Hygienical products of Shanghai Jiao Tong University come from announcement and others from the State statistics office 　　10. 2 The Leader — Angli Co,Ltd. Of Shanghai Jiao Tong University 　　10.2.1. Basic circumstance of the company 　　10.2.2. The scope of management 　　10.2.3. Main products 　　11.2.4. The management analysis of the main company’s operation 　　Chapter 11 The Market of Hygienical Products for Improving Immunity 　　11. 1 An Overview of the Market 　　11.1.1. SARS stir up the market of hygienical products for improving immunity 　　11.1.2. The main completive brands in the market 　　11.1.3. The increase of the improving immunity products market in 　　Data source: The state statistics office 　　11.2 The Present Condition of Panax Gen-Seng Market 　　11.2.1 Main sales way of hygienical products of Panax ginseng C.A.Mey 　　11.2.2 Condition of the main Panax ginseng C.A.Mey. products 　　11.2.3 The analysis of the consumers’ purchase factor 　　11.3 Analysis of Cow Colostrums Series 　　11.3.1 Track of cow colostrums market 　　11.3.2.opportunity in cow colostrums market 　　11.3.3 competition of cow colostrums brands 　　11.4. The leader — Wanji Medicine Company in Shenzhen 　　11.4.1 the company's basic circumstance 　　11.4.2. the company's sales network 　　11.4.3.construction and brand of the company's main product 　　11.4.4.company finance circumstance analysis 　　Chapter 12 Analysis of Other Urgent Demands of the Market 　　12.1 Blood Lipid Lowering Products Market 　　12.1.1. The Scope of Blood Lipid Products Market 　　12.1.2 .Super Brand Absent in the Market the Scope of Blood Lipid Products Market 　　12.1.3. The Blood Lipid Products Market Hasn’t Been Mature 　　12. 2. Market of Lead Expulsion 　　12.2.1. The Analysis of Market Prospects 　　12.2.2. The Problems Exist in Lead Expulsion Products 　　Chapter 13 Investment Analysis on Chinese Hygienical Products Industry 　　13.1.SWOT Analysis on Chinese Hygienical Products Industry 　　13.1.1. The Advantages of Chinese Hygienical Products Industry 　　13.1.2. The Unfavorable Situation of Chinese Hygienical Products Industry 　　13.1.3. The Chance and Challenges Faced by Chinese Hygienical Products Industry 　　13.2. Analysis of Management Authorities of Chinese Hygienical Products Industry 　　13.2.1. National Food Health Logo Replaced All Other Logos 　　13.2.2. Traditional Chinese Herbal Hygienical Products May Popular Up 　　13.2.3. The Draft of Hygienical Products Already Formed 　　13.2.4. The Influence of GMP Confirm 　　13.2.5. Hygienical Products Registered Function Mainly Shows Their Features 　　13.3.The Analysis of Main Economic Index of Chinese Hygienical Products Industry 　　13.3.1. Profitability Analysis 　　13.3.2. Analyses on the Development Speed of This Industry 　　13.3.3 .Market Barriers Analysis 　　13.3.4. The Analysis on Competition Intensity 　　Table Of CONTENTS 　　Table 1 Table of Hygienical products trade development of every stage in our country 　　Table 2 The change of sales income of Hygienical products trade in our country from 1999 to 　　Table 3 The form of investment scale of Hygienical products trades in 　　Table 4 table of region distribution of Hygienical products trades in our country 　　Table 5 the state form of region distribution of Hygienical products trade in our country 　　Table 6 information forms of product varieties of Hygienical products in our country 　　Table 7 comparing form of buying fact of Hygienical products consumer in nine big cities 　　Table 8 category of the most frequently eating in nine cities 　　Table 9 the most frequent eating occasion form of Hygienical products consumers in nine big cities 　　Table 10 comparing form of eating frequency of Hygienical products consumers in nine big cities 　　Table 11 comparing form of brand consuming habit in nine big cities 　　Table 12 comparing analysis table of factors which affect Beijing consumners’ buying Hygienical products 　　Table 13 comparing form of factors affecting great consumers’ choice in Beijing 　　Table 14 age distrubition map of great Hygienical products consumers in Beijing 　　Table 15 age distrubition map of great male Hygienical products consumers in Beijing 　　Table 16 age distrubition map of great female Hygienical products consumers in Beijing 　　Table 17 income distrubition map of great Hygienical products consumers in Beijing 　　Table 18 income distrubition map of great male Hygienical products consumers in Beijing 　　Table 19 income distrubition map of great female Hygienical products consumers in Beijing 　　Table 20 sample distribution table of consuming brand of health consumers in Beijing 　　Table 21 consuming habit table of Hygienical products consumers of different age in Beijing 　　Table 22 consuming habit table of Hygienical products consumers of different income in Beijing 　　Table 23 consuming habit map of Hygienical products consumers of different income in Beijing 　　Table 24 ideal rank table of Hygienical products brand in Beijing 　　Table 25 the rank of most frequently used brand in Beijing 　　Table 26 the eating frequency of consumers in different ages in Beijing 　　Table 27 the eating frequency of consumers in different income in Beijing 　　Table 28 comparing analysis table of factors, which affect Shanghai consumners’ buying Hygienical products 　　Table 29 comparing form of factors affecting great consumers’ choice in Shanghai 　　Table 30 age distrubition map of great Hygienical products consumers in Shanghai 　　Table 31 age distrubition map of great male Hygienical products consumers in Shanghai 　　Table 32 age distrubition map of great female Hygienical products consumers in Shanghai 　　Table 33 income distrubition map of great Hygienical products consumers in Shanghai 　　Table 34 income distrubition map of great male Hygienical products consumers in Shanghai 　　Table 35 income distrubition map of great female Hygienical products consumers in Shanghai 　　Table 36 sample distribution table of consuming brand of health consumers Shanghai 　　Table 37 consuming habit table of Hygienical products consumers of different age in Shanghai 　　Table 38 consuming habit table of Hygienical products consumers of different income in Shanghai 　　Table 39 consuming habit map of Hygienical products consumers of different income in Shanghai 　　Table 40 ideal rank table of Hygienical products brand in Shanghai 　　Table 41 the rank of most frequently used brand in Shanghai 　　Table 42 the eating frequency of consumers in different ages in Shanghai 　　Table 43 the eating frequency of consumers in different income in Shanghai 　　Table 44 the table list of sales Income, cost, expense, profit of Hainan YST health product company from January to September 　　Table 45 the table list of sales Income, cost, expense, profit of Hainan YST Pharmaceutcal company from January to September 　　Table 46 Comparing growth figure of cost rate, expenses rate, profit rate of Hainan YST Pharmaceutcal company from January to September 　　Table 47 The changing picture of calcium Hygienical products market scale in our country from 1999 to 　　Table 48 sales income of main enterprises in calcium enrich market from January to September 　　Table 49 market sales share, market coverage of main brands of calcium Hygienical products in 　　Table 50 total advertisement input of calcium category from 2001 to 　　Table 51 number input of calcium category brand fro 2001 to 　　Table 52 list of sales income, cost, expenses, profit of Jiangsu WYETH-BT from Januray to September 2004 (thousand yuan) 　　Table 53 list of sales cost rate, expenses rate, profit rate of Jiangsu WYETH-BT from Januray to September 　　Table 54 market growth situation of main vitamin Hygienical products in China in 　　Table 55 market segment situation of vitamin Hygienical products in 　　Table 56 the top 10 brands of vitamin in Guangzhou market in August 2003 and 　　Table 57 the table list of sales Income, cost, expense, profit of Minsheng Pharmaceutical Co.Ltd from January to September 　　Table 58 list of sales cost rate, expenses rate, profit rate of Minsheng Pharmaceutical Co.Ltd from Januray to September 　　Table 59 the sales volume of 21super-vita in these years 　　Table 60 the sales changing picture of Hygienical products in our country from 1999 to 　　Table 61 the sales growth of main weight-reducing products enterprises in 　　Table 62 category structure of weight-reducing health product in our country 　　Table 63 market sales share and market coverage of main brands in weight-reducing Hygienical products market in 　　Table 64 market sales share and market coverage of main brands in weight-reducing Hygienical products market in 　　Table 65 sales amount and sales volume rank of weight-reducing health porduct in June, 　　Table 66 sales amount and sales volume rank of weight-reducing health porduct in December, 　　Table 67 list of sales income, cost, expense, profit from January to September of 2003 and 2004 (thousand yuan) 　　Table 68 the growth of sales cost rate, expense rate, profit rate from January to September 　　Table 69 changing picture of sales amount of beauty Hygienical products in our country from 1999 to 　　Table 70 sales growth of main enterprises of beauty Hygienical products in 　　Table 71 market share of main brands in beauty Hygienical products in 　　Table 72 sales amount rank of beauty Hygienical products in 　　Table 73 sales amount rank of beauty Hygienical products in 　　Table 74 main stock control company and stockholder of Joincare Group Co.Ltd in 　　Table 75 main operation income and cost of Joincare Group from January to September 　　Table 76 main operation income and its proportion of Joincare Group in 　　Table 77 Joincare’s main operation cost and gross profit and their proportion in 　　Table 78 sales of the main products of Joincare Group from January to June 　　Table 79 sales of main products of Joincare Group Co.Ltd in 　　Table 80 sales of Quiet oral liquid in recent years (unit: ten thousand yuan) 　　Table 81 Sales revenue of main products of Hong Kong Fu Loi International Enterprise Ltd 　　Table 82 The general form of sales revenue, cost, expense and profit of Shunde Fu Loi Hegienical Product company in 　　Table 83 Diagram showing the comparison among sales cost rate, sales expense rate and profit rate Shunde Fu Loi Hegienical Product company in 　　Table 84 the diagram of stomach ameliorative products in our country in 1996- 　　Table 85 The sales of stomach ameliorative products in 　　Table 86 the main brands of Angli Hygienical products and their functions 　　Table 87 Jan.-Sep., 2004 the main income and expenses of subsidiary industry of Angli of Shanghai Jiao Tong University 　　Table 88 Jan.-Sep., 2004 the main income and expenses of subsidiary products of Angli of Shanghai Jiao Tong University 　　Table 89 Jan.-Jun., 2004 the main income and expenses of subsidiary areas of Angli of Shanghai Jiao Tong University 　　Table 90 The sales increase of the improving immunity products in main enterprise in 　　Table 91 Wanji’s sales income, cost, expenses, profits...etc. from Janu.—Sept. in 　　Table 92 Diagram showing the comparison among sales cost rate, sales expense rate and profit rate Wanji company in 　　Table 93 Comparison of New and Former Hygienical Food Function